“There’s something in our hearts that makes us want to get away from computers and make stuff”

For #CMCraft, Dave and Ol AKA Side By Side have brought along a little something for Shefield’s creatives to play with. Made with their own hands, without computers.
People are invited to have a go on a mini-golf course, that spells the world PLAY. The venue for CreativeMornings Sheffield in June is Kelham Island Museum, a place which Sheffield’s industrial past, Inside, instead of pouring their tea from the urn, people could create their own tea bag, using one of Birdhouse Tea Company’s blends, kindly provided on the morning. For breakfast it was pastries, still warm from 200 Degrees’ bakery. Craft ran through the morning – from the venue to the breakfast to the speakers.
Speakers for the morning are Oliver Booth and Dave Greasley, lifelong friends who grew up together, studied apart, and came back together to start design agency Side By Side. Brought together by a shared desire to just start doing things, Side By Side did exactly that.
“If you do good shit, more good shit will come.”
The good shit began small, with a cluttered studio that soon grew into a workshop next door, then came jobs for Sainsbury’s, and a project with Sheffield City Region. Then something entirely otherworldly…
“Graham Grimm is a thrifty old chap who has the ability to see magical beings, and opened up a shop to sell stuff magical beings need.”
Grimm and Co is a charity based in Rotherham which works to improve the literacy skills of children. Not just a charity, Grimm and Co is also a shop, which exclusively sells the essentials for magical beings. Though humans are welcome to purchase too, of course.
Side By Side were tasked with creating the Grimm and Co world. From black market meat sellers behind tiny doors to secret doors concealed in bookcase to a slide disguised as Jack’s beanstalk. Side By Side helped to create a world to ignite imaginations and help kids fall in love with reading and writing. They used creativity and craft, rather than computers and programmes, and made something to help the town for years to come.
“You have created something profoundly astonishing in the heart of our broken town.” – Year 5 teacher.
Grimm and Co is still open for business, and still helping kids, with profits made from the shop helping to fund the charity’s work.
Side By Side continue to craft, making exclusive notepads for CreativeMornings Sheffield. They do remind people of one lesson they have learnt on their journey…don’t let smoke bombs off indoors. 
Words by Molly McGreevy