About the speaker
Sir John started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small ‘going places’ Soho agency, John Collings & Partners. They did - out of town.
In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. Sir John left in 1973 to co-found TBWA, London, as Creative Director. The agency was the first to be voted Campaign magazine’s Agency of the Year in 1980.
Favorite quotes from this talk See all
Creativity isn't an occupation. It's a preoccupation. — Sir John Hegarty
Money is the last reason why you should do anything. — Sir John Hegarty
As a creative person you have to have a philosophy, you have to have something you belief in. If you don’t have a belief... then you will never be a truly, truly great. — Sir John Hegarty
The most fundamental thing you can do in advertising is tell the truth. — Sir John Hegarty