Jodie Fox speaks on lessons learned in building a tech start up and making it a viral success.

Jodie Fox is the Director of Fashion and Founder of Shoes of Prey (shoesofprey.com).

From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes.

Since its launch in 2009, Shoes of Prey has allowed customers to design tens of millions of shoes.

About the speaker

Jodie is the Director of Fashion and Founder of Shoes of Prey. Since its launch in 2009, customers have used the site to design tens of millions of shoes. The Shoes of Prey Facebook page has more than 87,000 Likes. And in recent months the company received $3 million in financial backing from investors both here and in the U.S.

From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes.

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