Jeff Lee exposes people and brands who were brave enough to face their flaws and turn them into assets and anthems.
It’s hard to be brave. Because bravery requires you to be honest with yourself. It requires you to look inside your heart and find a genuine reason to fight.
It cannot be money. It has to be something bigger. Something you truly believe in.
When you find it, everything changes. A flaw can turn into an asset. Fear becomes a motive and comfort becomes the enemy.
Bravery, from bonfire to fireworks, on blog.fandco.ca.
Camera: Maxime Riverin, Daravong Thongsavath, Alexis Bourassa, Jean-François Desrosiers
Editing: Maxime Riverin, Alexis Bourassa